ART OF BOARD AND ELEMENT CREATE ONE-OF-A-KIND ENVIRONMENT FOR NEW LONDON STORE December 15 2014, 20 Comments

Element recently opened their new flagship store at London's Seven Dials in Covent Garden. Over three floors, the Element London store features reclaimed and recycled furniture, lighting, original artwork. To help bring this space to life, they enlisted us to design a custom mosaic Element logo, which would be backlit and become the focal point of the first floor. Art of Board Original Recycled Skate Tile is also featured throughout this unique space. The new store has a full range of clothing and accessories for mens, women and kids, as well as skateboards and footwear.